"We have to budget because school supplies keep going up," says Susan Billings, Waterville resident.
"It can be expensive, and it's a lot of work, and it takes a lot of time," says Holly Rotundo, Herkimer resident.
A Frankfort mom says the hardest part about back-to-school shopping is pleasing her kids, while pleasing her wallet.
"They want to pick out their backpacks, they want to pick out there sneakers, and that's always a challenge to tell them yes, you can get those but no, those are to expensive. To find that middle-ground where they're happy and we're happy," says Sherri Roser, Frankfort resident.
And not only is back-to-school shopping expensive, some young students say they already face peer pressures to buy name brands.
"I wanna buy nike or adidas shoes and shirts to fit in with the other kids because that's what everybody wears," says Douglas Roser, Frankfort fifth grader.
"I have to buy high tops because in my school, they always wear high tops and it's not really to hard to fit in," says Joseph Caldwell, Herkimer sixth grader.
"We have a little bit of pressure to buy certain brands of items, some might be required by the school for class and some i think are just because the kids want to fit in," says Rotundo.
Shopping can get expensive for mom and dad - one grandmother spent the day buying some items for her grandson to alleviate some stress on her daughter.
"It's not the same as when we were kids and she has 3 kids and we're just trying to help her out with the expense," Susan Billings, Waterville resident.
Billings says it's all about planning ahead
"I know when the grandsons go to school, it's gonna cost more, so every little bit helps," says Billings.
All the families agree buying early is the best way to save money this back-to-school season.