Just like the hands on a clock tick away or a stop watch paces the days and hours count down to the big race, runners are concerned with one thing....timing. Executive Director of the Boilermaker Tim Reed says, "If you think about it racing's built around time. I mean you run faster than the other guy does in the shortest period of time, time just kind of is a theme that plays through everything we do so why shouldn't time be there in regards to what we have to do to prepare for this race." Indium Corporation Director of Marketing Communications says, "Well whether you're running to win or running for the fun of it, everyone is still concerned with their time. So that's one common denominator that everyone has and it's just great to be associated with something that every runner cares about."
Outside of the national distance hall of fame sits a giant clock. Three years ago Eversan Signs along with Indium Corporation developed and financed this clock. Over a short amount of time, it has become a staple in the Utica community and for runners all over the community. Short added, "The Indium Corporation has many employees that run in the race and in fact many people that volunteer over the past several years to support the race so we've always been involved in the Boilermaker" Reed says, "First of all it grabs your attention, but then it kind of creates obviously a little bit of that sense of urgency, which I'm really feeling now, that the race is coming."