"We created 'The Mighty Run.' We'll go through fields and over obstacles and through woods, climb hills. It's just going to be a completely different event that our community has ever seen," said JP Kidwell, Director of Development at Masonic Care Community.
The 5k race will be a team based run, where partners have to work together to get through obstacles.
And the best part, no level of experience is required.
"We want people to participate that aren't necessarily elite athletes. They can get off the couch, do a little bit of training with their friends, and participate in this event," said Kidwell.
Along with your not so typical obstacle challenges, The Mighty Run also means visitors making their way to Oneida County to check out what the area has to offer.
"You're going to need a place to stay, and to clean up, and a meal to cap it off. That's a significant impact to the community," said Oneida County Tourism President, Kelly Blazosky.
And while the race isn't until May of 2013, law enforcement is already starting to plan.
But not the type of planning you're thinking of.
"Law enforcement is actually going to be a participant. We're going to be putting a team together, the Oneida County Sheriff's Office team, but I also challenge the law enforcement agencies around the county to also put together a team...and we'll see who comes out on top," said Sheriff Robert Maciol.
The Might Run will cap at 4,000 participants, and it is a team based competition.
Registration opens August 1st.