- Four Daily News Broadcasts Planned Beginning Mid-September -
UTICA and ROME, New York (March 31, 2011) – At the FOX 25th anniversary event held today at the Radisson Hotel in Utica, Stephen Merren, Vice President and General Manager for Nexstar Broadcasting Group, Inc. (NASDAQ: NXST) announced the expansion of its community focused content with the launch of local news programming for WFXV, WUTR, and WPNY, the FOX, ABC and MyNetworkTV stations serving the Utica and Rome markets.
The new local news programming for all three stations is expected to air by mid-September and will offer news, sports, weather, Doppler radar, local breaking and feature news, and live coverage of select community events. Bringing viewers a new opportunity to get Utica’s most comprehensive news when and where they want it, WUTR will air news at 6:00 p.m., WPNY will air news at 7:00 p.m., WFXV Fox 33 will air news at 10:00 p.m. and WUTR will again air news at 11:00 p.m. In addition to in-depth coverage of the day’s biggest news developments, each station’s interaction with viewers through social media applications will allow viewers to shape coverage and provide input on the market’s most relevant developments. News anchors, features and other scheduling and programming details will be made available in the coming months at www.cnyhomepage.com.
Nexstar Broadcasting owns WFXV and WPNY and through an Outsourcing Agreement provides services to WUTR, which is licensed to Mission Broadcasting.
Steve Merren added, “It has been eight years since local news has been broadcast on WUTR, and viewers have made it known they want us to bring high quality news back to the local market. FOX and ABC are the top two networks in primetime and their highly rated programming will provide solid lead-ins to our new local evening news this fall. As such, the strength of these networks combined with our additional community content and local programming will provide attractive marketing solutions to our advertisers and we believe this is a win-win scenario for our viewers, the community at large and local businesses.”
Timothy Busch, Executive Vice President and co-Chief Operating Officer of Nexstar Broadcasting, commented, “Conversations with viewers and advertisers continually revealed a need for quality local news and community content in Utica. As our community grows and becomes more diverse, we are raising our commitment to providing the most relevant, topical and progressive programming for our viewers and we will advance that initiative through the production of the market’s most compelling and informative local news programming. Changing lifestyles demand more opportunities for our viewers to get their news when they want it and where they want it and with four daily news broadcasts and online and mobile access to this content, we expect to squarely address this preference.
“For the first time in WFXV’s history, we have an incredible opportunity to offer local news content to complement the station’s highly popular programming schedule. In addition to their favorite FOX network entertainment, game show, and sports programming, our viewers will be able to watch the community event coverage and local news programming they demanded.”
New Local News Programming Coming to Utica, 3/31/11?
About Nexstar Broadcasting Group, Inc. Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, e-MEDIA, and digital and mobile media platforms. Nexstar owns, operates programs or provides sales and other services to 63 television stations and related digital signals in 34 markets in 14 states and reaches approximately 13 million viewers or approximately 11.5% of all U.S. television households. The stations are affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, LATV, TV Azteca and Telemundo. The Company’s 33 community portal websites offer additional hyper-local content and verticals for consumers and advertisers.
About Mission Broadcasting, Inc. Mission Broadcasting owns and operates 16 television stations and one related digital channel in 14 markets in 8 states. The stations are affiliates of NBC, CBS, ABC, FOX and MyNetworkTV.
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